"When Nick needed someone he trusted, he called me. That's when I knew what DMH had to be."
— Daniel 'Horse' Horsfall, Founder
Founded in 2020, DMH Management was born from a conversation between two old friends when the world had come to a standstill.
In March 2020, the world did something it had never done before. It stopped. Borders closed. Tours cancelled. The machinery of professional sport — the contracts, the travel, the relentless grind of competition — ground to a silence that nobody quite knew how to fill. For most people, the pandemic was a crisis. For Daniel Horsfall, it turned out to be the moment of clarity that everything else had been building toward.
Horse and Nick Kyrgios grew up in the same city — Canberra, Australia's quiet capital, a place that doesn't produce many global sporting superstars. They came from the same streets, moved in the same circles, built the kind of friendship that only happens when you're both figuring out who you are before the rest of the world decides for you. What the public saw was Nick Kyrgios: the most electrifying, controversial, and compelling tennis player of his generation. What Horse saw was his mate — someone who was genuinely world-class, chronically misunderstood, and increasingly burned out by a system that had never really been designed with him in mind.
By the time the pandemic hit, Nick was at a crossroads. Life on tour had taken its toll — the relentless schedule, the weight of constant scrutiny, the growing sense that the people around him weren't truly aligned with what he needed. Something had to change. When the world stopped, Nick stepped back. He walked away from his previous management and turned to the person he trusted most. He called Daniel.
What followed was months of long conversations — days and nights spent not just planning Nick's next move, but reimagining what management should actually look like for someone at that level. They talked about what elite clients really need. Not just contract negotiations and endorsement deals — though those matter. They talked about the whole picture: the person behind the athlete, the business decisions that compound over a career, the life that exists outside the lines. They talked about what it means to have someone genuinely in your corner — not just someone who takes a percentage. Out of those conversations, DMH Management was born.
The name is simple: DMH. The philosophy behind it is not. Horse built DMH on a belief that elite people deserve elite management — and that elite management means more than most agencies are willing to offer. It means being the person your client calls at midnight, not just when a contract lands on the table. It means understanding their business interests as well as their sporting ones. It means having the network, the experience, and the courage to tell them the truth — especially when it's not what they want to hear. It means treating a career not as a series of transactions, but as a legacy in the making.
From those early conversations in 2020, DMH grew into something that Daniel could not have fully predicted. The work he began with Nick — rebuilding a career, structuring new partnerships, navigating one of sport's most complex public profiles — became the proof of concept for a broader model. Today, DMH Management works across multiple industries with clients at the very top of their fields. The partner roster has grown to include some of the world's most recognisable brands and organisations. The geographic footprint spans five continents. But the fundamentals haven't changed from those early months in Canberra: exceptional people deserve management that matches their level.
What separates DMH from a traditional management agency is Daniel's background as an entrepreneur. He doesn't just understand sport — he understands business, startups, investment, and the particular challenges that come when a high-profile individual tries to build a portfolio that outlasts their playing days. That experience means DMH operates as a true consultancy, not just a representation firm. Clients aren't managed. They're partnered with. DMH focuses on the bigger picture: the strategy, the commercial architecture, the decisions that determine what a career looks like in ten years, not just next season.
DMH Management. Built from trust. Run on precision. Managed for legacy.
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