Elite Client Management · Est. 2020

Managing
the world's
most exceptional
people.

DMH Management partners with elite athletes, executives, and public figures to build careers that define generations — on and off the field.

01

Precision

Every decision, every deal, every direction is deliberate. We don't move fast — we move right.

02

Longevity

We build careers that last beyond the final whistle. Your legacy is the project — not just the season.

03

Partnership

Your success is the only metric we manage against. We're only winning when you are.

The story

Built in a pandemic.
Forged in trust.

Daniel Horsfall

Founded in 2020, DMH Management was born from a conversation between two old friends when the world had come to a standstill.

In March 2020, the world stopped. For Daniel Horsfall, it turned out to be the moment of clarity that everything else had been building toward. What began as a phone call from a mate became a firm built on trust, and a philosophy that elite people deserve management that genuinely matches their level.

Read the full story →
What we do

Three pillars.
One purpose.

01

Career Management

From contract negotiations and endorsement deals to the critical transition from peak performance to boardroom leadership. We manage the full arc of your career with precision and purpose.

  • Contract negotiation & structuring
  • Sponsorship & endorsement management
  • Career transition planning
  • PR & public image strategy
  • Travel & logistics coordination
02

Commercial Strategy

We identify, structure, and manage the commercial partnerships that build your brand and compound your wealth. Every deal is a long-term play — not just a cheque.

  • Brand partnership strategy
  • Business investment advisory
  • Startup & venture involvement
  • Licensing & intellectual property
  • Commercial deal structuring
03

Personal Advisory

Strategic counsel when it matters most — the decisions that define your direction, the crises that test your character, and what comes next when one chapter ends and another begins.

  • Strategic personal counsel
  • Crisis management & navigation
  • Financial planning coordination
  • Legal services & representation
  • Training & conditioning oversight
Explore our services →
2020 Year founded
5 Continents active
10+ Years experience
Daniel 'Horse' Horsfall
The founder

Daniel
'Horse'
Horsfall

Founder & Managing Director

Daniel, widely known as Horse, is a certified NBA player agent and a powerhouse in athlete management. Specialising in tennis and basketball, he combines deep sport expertise with a sharp entrepreneurial mind to guide athletes through the critical transition from the court to the boardroom.

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Sister brand

LAB-95

The dedicated basketball agency operating within the DMH ecosystem. Built specifically for elite basketball representation, performance management, and career development in professional sport.

Visit LAB-95 →
  • Athlete representation
  • Contract negotiation
  • Sponsorship & endorsements
  • Performance advisory
  • Career transition
  • Training & conditioning
Get in touch

Ready to work
with the best?

Whether you're an athlete looking for representation, a brand seeking the right partnership, or an executive ready to take the next step — the conversation starts here.